Strengthen your strands with the Defy Damage Shampoo from Joico. Reducing damage by up to 80%, this shampoo will bring you results from the very first use. Complete with smart release technology, this shampoo has a one-of-a-kind liposome delivery system that continuously releases nourishing ingredients to hair. This includes Rosehip Oil and Keratin, which strengthen and repair hair. Infused with a powerful blend of antioxidants, including Moringa Seed Oil and Vitamin E, the formula helps to create damage-resistant hair, while the Protective Lipid elements prevent thermal and chemical damage. Finally, this formula is complete with Arginine, a smart-bonding molecule that works at the follicle to encourage bond renewal. Fighting the effects of heat damage and environmental pollution, this shampoo nourishes your locks from the inside out, making it up to 5x stronger. What's more, it helps your hair colour last longer, maintaining up to 90% of its vibrancy. Hair will be left soft, shiny and healthier looking. Sulphate-free.