Hold on to that salon-fresh feeling for longer with Joico Color Endure Shampoo. The gentle shampoo effectively removes excess oil and dirt from your locks, protecting colour vibrancy and making it last for up to 33% longer. After 18 washes, 86% of your hair colour will be preserved, with improved strength, softness, shine and manageability. Particularly ideal for red hair colours, it maintains 88% of colour between treatments. Your hair will be kept looking radiant and fresh, with reduced tonal change, so you can put off that visit to the salon.