The Blue Malva Shampoo provides the hair with cooler tones by eliminating unwanted warm tones. It adds a silvery sheen to grey hair and helps to remove brassy tones from all shades of hair, including chemically treated hair. This shampoo features an extract of Blue Malva plant which helps to balance the hair and scalp alongside coneflower to bolster the hair's colour. To use: Apply to wet hair and massage. Rinse thoroughly and follow with conditioner. Vegan-friendly Ingredients: Aqueous (WaterAquaEau, Malva Sylvestris (Mallow) Leaf Powder, Prunus Amygdalus Dulcis (Sweet Almond) Bark Powder, Centaurea Cyanus Flower Extract, Aloe Barbadensis Leaf Juice, Ammonium Lauryl Sulphate, Disodium Laureth Sulfosuccinate, Lauramidopropyl Betaine, Wheat Amino Acids, Panthenol, Tocopherol, Babassuamidopropyl Betaine, Peg-6 Cocamide, Dimethicone Peg-7 Cocoate, Cocamidopropyl Pg-Dimonium Chloride Phosphate, Polyquaternium-10, Isostearamidopropyl Morpholine Lactate, Glycerine, Fragrance (Parfum), Geraniol, Linalool, Limonene, Glycine Soja (Soybean) Oil, Sodium Chloride, Polysorbate 80, Maltodextrin, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Annatto (Ci 75120), Ext. Violet 2 (Ci 60730) Aveda is a cruelty-free brand. They do not test their products on animals or ask others to do so for them. Minimum 80% post-consumer HDPE bottle. Please recycle Aveda is proud to be the first beauty company manufacturing products with 100% wind power.