Aveda Color Enhance Blue Malva Shampoo adds silvery brightness to grey hair, and neutralises brassiness in chemically-treated hair and all shades. Blended with blue malva that's wild. Crafted-sustainably, gathered by hand in its natural habitat to balance hair and scalp, plus coneflower, known for its ability to intensify colour. - Gently cleanses hair and scalp. - For all shades of hair. Organic, Sustainable.